What is e.l.f. Cosmetics? In e.l.f. Cosmetics they believe that beauty comes from within all, with a vision to empower women without sacrificing their budget; An international cosmetics brand based in New York City founded by Joseph Shamah and Scott Vincent Borba in 2004 that sells products largely at $1, $3, and $6 price points and its products are 100% “cruelty-free” Their cosmetics line captures a minimalist and luxurious image packaging wise, and I’ve personally found that when applied they …